The SOMA West neighborhood in San Francisco is home to many unique small businesses. Here is a short documentary from our SOMASapiens video series about Real Guitars.

Real Guitars is San Francisco’s oldest guitar shop. Opened in 1986, the shop is run by Chris Cobb & Ben Levin. Specializing in used and vintage equipment, the store sells guitars, amps, speakers, cables and all kinds of interesting instruments.

Over the years, Real Guitar’s incredible selection and customer service has brought in hundreds of impressive guitar players including Jerry Garcia, Joe Satriani, Neal Schon, Kurt Cobain, Billy Gibbons, Chris Isaak, Elvin Bishop, Leonard Evans and bands such as Metallica, Los Lobos, Arcade Fire, The Counting Crows, and Green Day.

For more information, check out: https://www.realguitars.com/.

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If your small business needs help, please contact us at [email protected] and we will connect you to people who can help you.

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